KEY INFORMATION
When science and technology meet tradition, the result is truly unique.
Originating in an ancient oriental beauty ritual, the main ingredient in our SilkyTouch Shampoo is fermented rice water. Rice water, enhanced through fermentation, is rich in nutrients such as vitamins B, C, E and essential mineral sand amino acids, which are effective in maintaining moisture and thus in keeping the hair shiny. The innovative blend of non-aggressive surfactants used in the formula is enriched with plant-derived amino acids with anti-frizz properties, keeping the hair shiny and easy to comb.
Originating in an ancient oriental beauty ritual, the main ingredient in our SilkyTouch Shampoo is fermented rice water. Rice water, enhanced through fermentation, is rich in nutrients such as vitamins B, C, E and essential mineral sand amino acids, which are effective in maintaining moisture and thus in keeping the hair shiny. The innovative blend of non-aggressive surfactants used in the formula is enriched with plant-derived amino acids with anti-frizz properties, keeping the hair shiny and easy to comb.
Pavia is the Italian province with the highest percentage of rice cultivation and the leading producer both at the national and the European level.
COUNTRY/PLACE OF ORIGIN
Italy
STORAGE INFORMATION
Room Temperature
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